When it comes to jewelry merchandising, North America has only one brand name that we can hear – Zale. Indeed, it has a multi functional product offers and diversified jewelry options for its consumers.
Zale has a stratified distribution centers accounting to 1, 220 outlets in America and also foray on 670 kiosks that are widely available for consumer accessibility. Zale typically merchandise jewelries like diamond, colorful gems, gold, semi precious minerals, expensive watches and specialized customized gifts. They extended their network over Canada and Puerto Rico, intensifying their distribution strategy and product availability. They are the largest retailers because they also extended their line of fashionable jewelries online through their corporate website. They also have outlets inside the malls of upscale markets. Zales.com is their e-commerce website that online savvy consumers can reach in order to browse a wide selection of jewelries. Zale has intensified their marketing strategy in online mainstream by putting up multi functional ecommerce site wherein they can transact, pay as well as schedule the delivery of their jewelries.
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